Statewide COVID Trace Activation pop-up performances concludes in Carson City, Reno on Nevada Day
Celebrating Nevada Day in safety and style, the successful statewide socially distanced pop-up performances concluded in Reno and Carson City with multiple stops. The activation, designed to inspire the community to download and adopt the COVID Trace contact tracing app, resulted in five times the usual daily downloads indicating the community is motivated to help slow the spread of COVID-19.
The state’s Covid-19 Task Force and Nevada Department of Health and Human Services partnered with Greg Chase, CEO of Experience Strategy Solutions and Douglas Johnson, President of E+ Productions to bring this important message to Nevada’s citizens. The innovative tool offered free of charge provides important contact information without compromising privacy and is part of a national server so participating states can communicate and share contact tracing info, further strengthening the efforts to combat the spread.
The day began at the Reno Arch where cheerleaders from the University of Nevada-Reno joined performers from the Las Vegas Strip, including the famed Chippendales, for an original rendition of We Are Family in both English and Spanish. The presentation concluded with a stunning tableau of sequined performers and dancers holding signs emblazoned with the COVID Trace app info and QR codes making it easy for the community to download and get involved.
The troupe then joined a motorcade and made its way throughout the city where grocery stores, car dealerships and college campuses all received surprise pop-up shows. Final activations were held at the Nevada State Capitol Building and the Governor’s Mansion where Gov. Steve Sisolak welcomed the group and thanked them for not only helping spreading this important message but rallying local businesses to donate time and resources to this statewide activation.
“This was an incredibly rewarding event to organize for our community. Not only did we receive a stunning outpouring of support from businesses across the state to bring it to life, but we saw an immediate impact with a rise in downloads,” said event producer Greg Chase, CEO of Experience Strategy Associates. “Our hope that Nevada residents continue to spread the message and help us slow the spread of COVID-19.”
Special Thanks to the Performance Participants and Partners:
Greg Chase – CEO & Founder, Experience Strategy Associates, Event Co-Producer
Douglas Johnson – President & Executive Producer, Entertainment Plus Productions, Event Co-Producer
Nevada Governor Steve Sisolak
Chippendales Ryan Worley and Patrick Tanski
COVID-19 Task Force
Las Vegas Entertainers, Showgirls, Impersonators, Singers & More
University of Nevada, Reno
The ROW
Caesars Entertainment
Peppermill Casino Resort
Smith’s Food & Drug
Regional Transportation Commission of Washoe County
American Sign & Lighting
The City of Reno
Nevada Highway Patrol
Toro Center
Lithia Hyundai of Reno
Nissan Carson City
Nevada National Guard
Reno City Center
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