Tahoe-based ad agency SJ Marketing uses holiday gifting project to support 4 local non-profits
Submitted by editor on Mon, 01/22/2018 - 10:41am
INCLINE VILLAGE, Nev. — Last month, award winning advertising agency SJ Marketing turned its annual client-gift project into a community support campaign, raising more than $1,250 for area non-profits. Proceeds from the campaign, “You’ve Been Givted,” went to four local charities: Awaken Reno, a human trafficking awareness organization; PetNetwork, a Tahoe-based animal shelter; Families for Early Autism Treatment (FEAT), a local grassroots effort; and the Reno-Tahoe area Meals on Wheels organization.
SJ Marketing owner Kelly Houston said, “When the team met to talk about this holiday’s client gifts, all the usual ideas fell flat. Everyone agreed that ‘stuff’ is fun to give and get, but, in the end we wanted to help others who could use some support which led us to the ‘Givted’ campaign.”
“You’ve Been Givted” provided clients an option to support a local charity in lieu of a holiday gift from the agency. “The whole ‘givt’ concept signifies the combination of getting and giving a gift at the same time,” Houston said.
Account services director Diana Evans said, “To come up with the charity list, each member of the SJ team offered their favorite local organization—one with personal meaning, then we all voted on the top four.”
The agency’s creative team designed an email blast to its client list. The four charity options were included and clients asked to choose to support. SJ collected those choices and made donations to the charities in the clients’ names.
About the Charities
Awaken Reno provides support and rescue services to women and girls caught in commercial sexual exploitation. Their services include long-term and emergency support, mentorship, counseling, transitional housing, transportation, financial aid for college, legal and medical assistance, and a drop-in center.
PetNetwork provides shelter and adoption services to unwanted animals in the Lake Tahoe area. The organization has been active in the area for more than 30 years.
Families for Early Autism Treatment works to provide early intervention for children with autism in Northern California. The group focuses on advocacy for children from lower-income families.
Meals on Wheels is a well-known national organization that supports more than 5,000 local senior nutrition programs in the U.S. The group provides meals and social interaction for isolated senior citizens to improve health and quality of life.
Houston said, “We couldn’t be more pleased with the outcome of the campaign. And we’re so thankful to our clients for their awesome response and engagement in the effort. The whole thing was definitely a win.”
SJ Marketing is a creative-based advertising agency founded in 1980 and located in Incline Village, Nev. The agency specializes in travel and tourism marketing, but has clients that reflect all aspects of business and trade. Creative services include marketing strategy, R&D, campaign concepting, design and implementation, digital marketing, email marketing, website development, SEO content campaigns and social media management. Visit the SJ Marketing website at sjmarketing.com.
- autism
- 000
- Advertising
- Advocacy
- agency
- animal shelter
- animals
- Awareness
- Business
- Business
- California
- campaign
- center
- charity
- children
- choices
- college
- community
- Community Support
- Community,
- d
- Development
- digital marketing
- donations
- Donations.
- Email Marketing
- Emergency
- families
- financial
- fun
- gift
- gifts
- giving
- Health
- help
- holiday
- Housing
- human trafficking
- Incline Village
- Lake
- Legal
- life
- local
- Marketing
- media
- medical
- non-profits
- Northern California
- Nutrition
- Organization
- Programs
- Quality
- Rescue
- senior
- senior citizens
- SEO
- Services
- sexual
- Social Media
- Support
- tahoe
- talk
- Tourism
- travel
- travel and tourism
- treatment
- U
- website
- women
- Diana Evans
- Lake Tahoe
- Meals on Wheels
- reno
