WNC Specialty Crop Institute presents farm branding, marketing workshop
Submitted by Brett Fisher on Fri, 03/09/2018 - 10:22am
Branding and marketing can seem daunting for small farms and businesses. Western Nevada College (WNC) presents “The Bareknuckle Approach” to help farms and ranches learn the basics in an informal and entertaining ambience.
The WNC Specialty Crop Institute will offer "Branding and Marketing Your Farm, The Bareknuckle Approach" workshop on Saturday, March 31 from 10 a.m. to 2 p.m. at Liberty Food and Wine Exchange, located at 100 N. Sierra St. in Reno.
Cost is $20 if registered by March 24, and $25 after March 24. Lunch is included. Online registration is available at www.wnc.edu/specialty-crop-institute.
Featured speaker Bill West of Bareknuckle Brand Marketing will present his approach to branding that brings big business tactics to small business owners.
Through real-world examples, useful quick and dirties, and a slew of mediocre jokes, West will show attendees how to brand their farm using the Bareknuckle process.
He will then show how to market their brand through websites, social media and the real world of ink, paper and people. Plus, he’ll give away free stuff.
West, owner and lead eyebrow-raiser of Bareknuckle Brand Marketing, pulls from his background as a speech writer, ghostwriter and university writing instructor to help small business owners get a grip on branding and marketing.
His work has been featured in media sources such as the New York Times, CNBC and Fox News; across financial websites such as E*TRADE; and on the back of vodka bottles.
A transplant from Tulsa, Oklahoma, Bill dug his roots in Reno 12 years ago, finishing his masters program, starting his first business, supporting local craft breweries and singing for a rock-n-roll band you've never heard of.
The WNC Specialty Crop Institute is an innovative program that provides training for alternative farming methods and crops for high desert agriculture. Funding is provided by the National Fish and Wildlife Foundation.
For more information or to register, contact Ann Louhela at 775-423-7565, ext. 2228, or via email: ann.louhela@wnc.edu.
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