Carson Tahoe's Think Pink fundraiser generates thousands for Breast Cancer Awareness
Carson Tahoe Health and Red's Old 395 Grill in Carson City partnered Monday to host their annual kick-off event, "Think Pink," a campaign for breast cancer awareness. More than $4,000 was raised last night, alone. The campaign runs throughout the month of October, in recognition of breast cancer awareness month, to encourage women to take charge of their health.
Attendees were treated to a classic Red's barbecue dinner, pink beverages, and a raffle. This was the 17th annual Think Pink event, which was also the kick-off for Breast Cancer Awareness Month.
Check back for an update on the total amount raised.
Those in attendance with Think Pink t-shirts from Carson Tahoe were also given free appetizers. The raffle grand prize was $500 cash.
100 percent of the proceeds went to the Carson Tahoe Foundation for local breast cancer education and support.
Breast cancer-related deaths have risen in northern Nevada the past decade, yet according to the latest Community Health Needs Assessment, women getting their annual mammogram has declined.
“Statistics show that one in eight women will develop breast cancer within their lifetime,” said Michelle Joy, Chief Operating Officer at Carson Tahoe Health. “Early detection is key in ensuring the best possible outcomes. Think Pink encourages women to take charge of their health by getting their annual mammograms, doing regular self-breast exams, and scheduling an annual clinical exam.”
In keeping with its commitment to enhance the health and well-being of the community, Carson Tahoe added 3D mammography in August of 2016 to its arsenal of diagnostic imaging technology. “3D mammography is the gold standard in breast imaging”, says Kinsey Pillsbury, MD Radiologist with Tahoe Carson Radiology. “It is especially important for women with dense breast tissue as the exceptionally detailed images can more easily detect hidden tumors.”
This advanced technology creates comprehensive images reducing the number of false positives while detecting 41 percent more invasive cancers. Since the Breast Center opened in Carson City, and 3D mammography was added to the Carson Tahoe Minden Medical Center, close to 18,000 women in the community have benefitted.
“If you haven’t already scheduled you mammogram, do it today,” says Pillsbury. “Early detection saves lives.”
For more information on Carson Tahoe’s breast cancer awareness campaign, Think Pink, or for a list of T-shirt locations, please call Carson Tahoe Cancer Services at (775) 445-7500.
For more information on the Carson Tahoe Breast Center or 3D mammography, visit CarsonTahoe.com/BreastCenter.
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