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Carson City School District earns award for strategic communication plan

The Carson City School District was recently recognized for its communication efforts as part of the Sierra Nevada Chapter of Public Relations Society of America annual award ceremony.

The 32nd annual Silver Spike Awards was held Thursday, Nov. 1 at the Grande Exposition Hall at the Silver Legacy Resort Casino. School Board Trustee Laurel Crossman and Public Information Officer Dan Davis, accredited public relations practitioner, for the Carson City School District, accepted a Bronze Spike Award on behalf of the Carson City School District’s Strategic Communications Plan for the 2017-2018 school year.

"I'm very proud that the district has been recognized for its Communication Plan,” said Richard Stokes, superintendent for the Carson City School District. “Mr. Davis is a 'department of one' and through his expertise and effort, more people are learning about the wonderful things that are happening in our schools."

The school district’s winning entry was submitted in the ‘Overall Campaign’ category. The category included integrated marketing communication plans, marketing, advertising and other paid media. Judges focused on the PR and MR (public relations and earned media) and related efforts, specific to brand messaging across both traditional and non-traditional communications channels and use of different promotional methods to reinforce each other.

“So many good things are occurring in Carson City’s public schools,” Crossman said. “This Bronze Spike award is a well-deserved honor for the Carson City School District.”

A total of 81 entries were submitted in more than 15 award categories. Judging was conducted by the Southeast Wisconsin Chapter of PRSA. In order to qualify for a recognition, Silver Spike Awards needed to score 95 points or higher out of a 100-point scale, Bronze Spike Awards were bestowed to those scoring between 90 and 94 points while Awards of Excellence scored between 83 and 89 points. A minimum of two judges from the reciprocal judging chapter scored each entry. If scores were more than 10 points apart, a third judge would then score the entry. The third judge was required to be an APR.

The Silver Spike awards recognize communications excellence by Nevada media and public relations professionals and stellar excellence of the tactics that make communications work. Next year’s 33rd Annual Silver Spike Awards will be open to all communications and marketing professionals for programs executed between September 2018 and September 2019. The Sierra Nevada Chapter of PRSA works to build value and demand for and understanding of public relations.

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UPDATE 2:38 p.m.: Firefighters from Storey are also now responding.

UPDATE 2:33 p.m.: Multiple vehicles on the property are engulfed in flame.

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Around 2:15 p.m. a fire was reported at 34 Newman Lane in Mound House.

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UPDATE 1:15 p.m.: Update 05-03-24 at 1:15 p.m.
One student has reported an alleged weapon sighting. It has not been corroborated, but school officials and the sheriff’s office are investigating out an abundance of caution.

***

UPDATE 12:50 p.m.: The following update was provided by the district:

Carson High School was put on lockdown this afternoon around 12:15 p.m. No person was injured. There is an active situation being investigated in cooperation with the Carson City Sheriff’s Office. We will provide more information as it becomes known. The school is secure. Do not go to the school. No entrances will be permitted at time. The district will provide updates every 30 minutes. Expect the next update at 1:15 p.m.

***

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