New retro food ‘truck,’ Press Coffee and Waffles, rolling into Carson City this month
Submitted by Kelsey Penrose on Fri, 05/10/2019 - 2:03pm
Press Coffee and Waffles is Carson City’s newest mobile eatery, and will be hitting the streets sometime this month to serve up two of America's favorite breakfast items to the capital city and surrounding areas.
Press Coffee and Waffles is stationed out of a vintage 1960s food cart. The cart in and of itself is eye catching, with rounded curves in an example of classic retro-futurism, which, said co-owner Aaron Gorton, is one of only 150 ever made.
Gorton and his partner Nicole Cerami have been working hard since the new year began to bring Press Coffee and Waffles to life, and after an inspection from the fire department this week, they’re ready to go.
Press Coffee and Waffles is an indication that the trend of mobile cuisine is anything but over, especially in the capital city.
Cerami came to Nevada seven years ago because she loves to ski, and has been skiing every winter since. Gorton came from Nashville to be close to his family—especially his grandmother—who live in Carson City.
“Coffee and waffles, it’s really the perfect combination,” said Gorton. “We want to be able to pull up to a beach or a park and serve people breakfast.”
Press Coffee and Waffles and its owners are a perfect example of the growing trend of being rootless. Gorton and Cerami live full time in an RV, now with the little food cart towing behind. Gorton is a musician, playing solo under the name Farris Neon, and Cerami wants to follow her passion for skiing.
They were set to put in an offer on a condo at the Lake, when they decided to switch up their plans and become mobile instead.
“Our plan is to spend January and February down in Arizona,” said Cerami, “and live here the rest of the time, so we can avoid the worst of the winter.”
In exchange for playing music, said Gorton, they can park their RV for free in Arizona in an exchange with a business owner.
Their plan for Press Coffee and Waffles is to have 5 or 6 locations rotating throughout Carson City that they can set up shop.
“The rule used to be you could only park in one place for 30 minutes,” said Cerami, “but now it’s been extended to four hours, which has really opened up the possibilities for us.”
The great thing about being mobile, they agreed, is that at any point if they want to change course, they can.
“One great thing about being your own boss is that if there’s a perfect ski day, we can just go up the mountain and set up near one of the ski resorts,” said Cerami.
The movement of food trucks and mobile cuisine has been growing steadily in popularity throughout the last decade. According to an IBISWorld Report, the food truck industry is predicted to hit $1.1 billion in revenue by 2022.
In Reno, food trucks have been a staple of the biggest little city for years, with the counterpoint being Food Truck Friday at Idlewild Park, which began in 2012 and hosts thousands of patrons through its seasonal run, beginning in May and ending in September.
Some cities have even begun dedicating empty lots or lots in transition to food trucks. However, food trucks have been few and far between in Carson City, with many not surviving past their first year.
With the change in ordinances regarding length of parking, however, it could be a turning point for the city, and could recruit more people to begin hosting mobile cuisine around town.
To learn more about Press Coffee and Waffles, check out their facebook here.
