Two trends could make Halloween a treat for Nevada retailers this year.
Halloween vintage postcard (circa 1920)
The National Retail Federation (“NRF”) estimates 68.6 percent of Americans 18 years and older will celebrate Halloween this year, the most in the NRF’s survey history. Additionally, those celebrating are expected to spend approximately $72.31 on decorations, costumes, candy and other holiday items, up $6.03 from the $66.28 reported last year.
Assuming national trends aren’t playing tricks on Nevada, 1.4 million residents 18 years and older will spend money on the spooky holiday this year. If each Nevadan celebrating the holiday spends the expected average of $72.31, total spending in the state will reach $99 million.
The current year estimate represents an increase of 17.3 percent compared to last year when an estimated 63.8 percent of the population celebrated the holiday, spending $66.28 on average.
