Marketing

Carson High School’s Career and Technical Education program is presenting its Career Expo Thursday, Feb. 18 from 4:30-7 p.m. The Expo is open to the general public as well as all Carson High School students.

To a child placed in foster care, the world can be a cold, foreboding, lonely place. But thanks to donations from some local businesses, foster children in Carson City can find some comfort in a scary situation.

In December, the Carson City district office for the Nevada Division of Child and Family Services (DCFS) received donations from Carson-Tahoe Health and Kassity Management Group designed to help make the difficult transition into foster care a little bit easier for children.

With a theme that takes aim at the future — creating the community you want to live in — TEDx Carson City is an all-day event where speakers from a variety of disciplines share their life's work, passions and concepts through thought-provoking and entertaining talks that run between 10 to 15 minutes.

CARSON CITY, Nev. – In a January press release to members of The Hospitality Sales & Marketing Association International, Claudia Vecchio, director of the Nevada Department of Tourism and Cultural Affairs, was named one of the organization’s Top 25 Extraordinary Minds in Hospitality Sales, Marketing and Revenue Optimization. HSMAI is an international, professional organization for more than 7,000 members working in hospitality and tourism, and serves as the industry’s leading advocate for sustainable hotel revenue growth.

TravelNevada has hired Yennifer Reyes Callen as its international sales and public relations specialist, handling several of the state’s key international outreach programs.

The University of Nevada, Reno’s College of Business received recognition this week from U.S. News & World Report as offering a top online graduate program in the country.

The College of Business’ Online Executive MBA, offered in partnership with Extended Studies, was ranked No. 31 of 163 schools in the “Best Online MBA Programs” category.

Nevada’s New Year’s resolution is to ensure that travelers go home with more stories than souvenirs. With the lineup of events scheduled in early 2016, that is sure to ring true. As always, Nevada will offer fun, unique events for visitors of all interests and ages that will guarantee unforgettable experiences. Kick off the New Year at one of these Nevada-only events:

Oregon-based Industrial Finishes & Systems, Inc., which has a location in Carson City, is pleased to announce that it has entered into a definitive exclusive national distribution agreement with Hybrid Coating Technologies (HCT) for several of HCT’s coating formulations. HCT has developed Green Polyurethane™, the first-ever modified hybrid polyurethane (currently used in coatings and paint) manufactured without the use of toxic isocyanates throughout the entire production process.

Barbara Mackey leaves the Fourth Ward School in Virginia City standing tall as its executive director having re-energized the community'sm commitment to remaining a living history of Virginia City’s heyday. From 2001 to 2015, Mackey raised more than $2 million from donors and through grants to implement programs to maintain the school’s historical significance.

Mother and daughter Kathy Tatro and Adrienne Jordan Phenix, also known as Team Tatro, have joined the RE/MAX Realty Affiliates office in Carson City.

Caroline Gabica slid activated hand warmers into her boots, picked up a bag of footballs and followed the coach out onto the field during the playoff game between Carson and Reed high schools in November. Soon Gabica, manager for the Carson High School Senators football team, was back on the sidelines, taping up the injured fingers of a player who got tangled up with another player’s face mask.

What initially began as a holiday party for Carson Tahoe Health employees and their families has grown to include organizations like the Boys & Girls Clubs of Western Nevada through the efforts of the CTH events committee headed by Kayleen Fogleman, director of supply chain management.

CTH provided treats and activities, including decorating enormous sugar cookies, writing letters to Santa, mingling with Carson City firefighters and a visit with Santa at the annual Carson Tahoe Health Kids Christmas Party in the main hall of the hospital Dec. 10.

With the Epic Rides Off-Road Series mountain biking race set for this summer, the Carson City Visitors Bureau can pump up the fat tire frenzy along with its promotion thanks in part to a $4,000 grant, among 65 approved for funding from the state’s rural tourism program, Nevada Lt. Gov. Mark Hutchison announced Wednesday.

The Boys & Girls Clubs of Western Nevada is aiming high for the future. The Club has brought on a new chief professional officer, turned earth on its new Carson City teen center in October and partnered with a local marketing firm to create a new website and marketing plan.

Pioneer High School teacher Don Bland is blazing an information management trail as part of Governor Sandoval’s vision for a new Nevada, where, among many other programs, Nevada’s high schools received significant grants to expand Career and Technical Education programs to ensure college and career readiness by graduation.

The Nevada Division of Child and Family Services will hold foster and adoptive parent training sessions in Carson City on three dates in early December.

The Sierra Nevada Chapter of the Public Relations Society of America celebrated six individuals, four Silver Spike awards and a number of other awards during its 2015 Silver Spikes banquet, held Thursday, Nov. 19, at the Peppermill Resort Spa Casino.

The 29th Annual Silver Spike Awards ceremony celebrated the PR and communications profession and professionals with the theme ‘Reimagine, Reinvent, Repurpose.’

LAS VEGAS — Lt. Gov. Mark Hutchison presented the Nevada Commission on Tourism Legacy Award to Lorraine Hunt-Bono, former lieutenant governor and former chair of the Nevada Commission on Tourism at the Nevada Governor’s Global Tourism Summit Monday.

Northern Nevada Development Authority will host 42 business leaders and government officials from Poland on Thursday who will visit Carson City among several stops as a follow-up to Gov. Brian Sandoval's European trade mission this summer.

With the holiday season now in full swing, it’s only appropriate that the Reno Jazz Orchestra (RJO) brings Jazz for the Holidays to Northern Nevada for all to enjoy on December 19th and 20 at Nightingale Hall - University of Nevada. Sharing the stage with the 17 piece big band this year is Tierney Sutton, 2015 GRAMMY Nominee for “Best Jazz Vocal Album”.

CARSON CITY, Nev. – Division of Child and Family Services (DCFS) will hold foster/adoptive parent training on Dec. 5, 6 and 12 in Carson City. Each day runs from 9:30 a.m. to 6:30 p.m. Training sessions will be held at Carson-Tahoe Regional Medical Center, Valley View Room, 3rd Floor, at 1600 Medical Parkway, Carson City, NV 89703 (lunch and snacks will be provided, courtesy of Carson-Tahoe Regional Medical Center).

State Treasurer Dan Schwartz and his chief of staff Grant Hewitt Tuesday defended their selection of a marketing company saying the Reno-based business didn’t get inside information to help it win the ...

The Nevada Day committee is hosting a photo shoot Saturday morning dubbed, “The big picture.”

“We want to show the last time the Nevada Day parade will be on a four-lane highway,” said Dana Lee Fruend, marketing director for Nevada Day. “Next year, it will be down to two.”

The Carson City Chamber is hosting Nevada State Demographer Jeffrey Hardcastle at their monthly Soup’s On! luncheon scheduled Wednesday, Oct. 28 at the Gold Dust West beginning at 11:30 a.m.

Mr. Hardcastle will be presenting demographic statistics showing the ripple effect businesses currently in operation at the Tahoe Regional Industrial Center (TRIC) are now having on our economy.

Beauty Services by Megan Duncan Receives 2015 Best of Carson City Award Carson City Award Program Honors the Achievement CARSON CITY August 12, 2015-- Beauty Services by Megan Duncan has been selected for the 2015 Best of Carson City Award in the Beauty & Personal Care category by the Carson City Award Program.Each year, the Carson City Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category.

A Western Nevada College marketing class is taking steps outside the classroom to learn from professionals in the Carson City business community.

Next week, students from Dr. Robert Whitcomb’s Marketing Principles class will pitch their business marketing ideas at the Adams Hub for Innovation, the capital city’s’s small business incubator.

Bob Stransky has always had fun competing in the Beard Contest as part of the annual Nevada Day celebration. However, he’s taken a more earnest tone this year as he takes over for the first time as chairman of the competition.

Helping support and inspire the growing number of students in the entrepreneurship minor program is the Ozmen Center for Entrepreneurship. Since opening its doors in the University of Nevada, Reno’s College of Business in September 2014, the Ozmen Center has built an interdisciplinary program spanning across campus and out into the community.

“We teach a different way of thinking,” Chris Howard, Ozmen Center for Entrepreneurship director, said. “I describe it as diagonal thinking. We take the knowledge students learn in class and apply it to get different and desired results.”

Carrying on its trailblazing tradition, Nevada Magazine could not be fenced in last Friday at the Nevada Press Association awards banquet as it claimed five first-place awards including the coveted General Excellence award, the top prize in the magazine category.

Following approval by the Nevada Commission on Tourism and TravelNevada, officials Wednesday released plans for the Silver State's fall and winter integrated marketing campaign.

Through a variety of enhanced public relations, social and paid media channels, Nevada is again focusing the campaign to Millennials and Young Gen X travelers who have an adventure mindset.

Since 2013, TravelNevada has been using a “Don’t Fence Me In” campaign, featuring a custom rendition of the famous cowboy song recorded by The Killers, to market tourism — Nevada’s No. 1 industry.