Whitey Morgan keeps it real, books return trip to Reno
Singer and guitarist Whitey Morgan has an unusual business plan that has proven to be extraordinarily successful: Be real.
“People can recognize bull**** pretty much right away,” said Morgan, a new-age vanguard in country music whose boots are heading on a path traveled by the pioneers who started it all.
“I think what’s happening is people are clamoring for anything that’s real,” he said. “Whether it’s straight-up-the-gut country or if it’s more of a singer-songwriter Americana or-whatever-they-call-it-style country. As long as it seems real.”
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