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Fourth Annual Sassabration scheduled for July 14 in Carson City

Event Date: 
Repeats every 2 days until Sat Jul 14 2018 .
July 14, 2018 - 12:00pm

Sassabration, an annual celebration of diversity, is returning to Carson City July 14 in the parking lot of Carson Hot Springs Resort, 1500 Old Hot Springs Road.

Now in its fourth year, Sassabration draws hundreds to the venue featuring live music, dance, fun activities, food and craft or product vendors.

Event founders Jayme Watts and Tony Fish, owners of Sassafras Eclectic Food Joint in Carson City, started the celebration as a way to reach out and say thank you to their community for supporting them.

But it has grown into a region-wide celebration of diversity and equality.

"Our mission is to support equality, diversity and community by hosting this annual fundraiser for local organizations that support the LGBTQ community," said Watts, who is also director of Sassabration, Inc., a federally-registered 501(c)3 non-profit organization. "It is a family-friendly event featuring live music, food and vendors."

Sassafras is co-hosting this year's celebration with Shoe Tree Brewing Company and Carson Hot Springs Resort, she said.

Over the past four years, Sassabration has successfully raised more than $7,000 for local charities. Organizations benefitting from this year's proceeds include Carson Region PFLAG (Parents, Families, and Friends of Lesbians and Gays), TAG (Transgender Allies Group) and the Ron Wood Family Resource Center in Carson City, Watts said.

"Our goal this year is to raise $10,000 to benefit organizations," she said. "Since inception in 2015, Sassabration has become a well-known event in Carson City and surrounding Northern Nevada communities, but we want to get bigger and better in 2018."

Live music line-up will feature at least a dozen bands and musical acts, including Sapphic Musk, Year of the Fist, Roxxy Collie, Rooftop Becky, Hickr'y Switch, Canyon White, Southbound Train, Tom Miller, Eddie and the Subtitles, Lacey Mattison, Chimera belly dancing troupe led by Paradise Salon and Spa co-owner Starr Nixdorf, as well as rock side show/freak show Asylum.

Also committed to the event are Reno Mayor Hillary Schieve and Grand Marshal Adam Whitney.

As in years past, Sassabration opens with an 11 a.m. parade starting at the Brewery Arts Center, 449 West King Street, and ending in the Carson Hot Springs Resort parking lot. The parade is dubbed a "Drag Race Bike Ride," featuring bicycles, cars and even roller skates.

On-site festivities are scheduled to start at noon at 1500 Old Hot Springs Road as soon as parade revelers arrive and run until 10 p.m. Saturday, July 14.

Sassabration 2018 has signed about 15 vendors so far, Watts said, a mix of crafters and social services agencies.

She is looking to add more vendors and sponsors before the July 14 celebration.

To become a sponsor or sign up as a vendor of the 2018 Sassabration, contact Watts at 775-884-4471 or sassabration@gmail.com.

Visit the event page on Facebook or visit the Sassafras web site for more information.

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