Girl Scouts of the Sierra Nevada launch 2020 cookie season with new choice and packaging

CARSON CITY — Girl Scouts of the Sierra Nevada and Girl Scouts of the USA launched its 2020 Girl Scout Cookie season on Tuesday, encouraging Girl Scouts across the U.S. to become entrepreneurs, earning money to power their own leadership opportunities and adventures.

This season, GSUSA announces two sweet new ways to celebrate young female leaders: refreshed packaging reflecting the amazing experiences cookie earnings make possible for girls, and a new lemon cookie available in select areas of the United States.

The Girl Scout Cookie Program teaches girls about entrepreneurship as they have fun learning essential skills like money management, public speaking, and decision making, which set them up for a lifetime of success.

Nine in 10 Girl Scouts say the cookie program has built their entrepreneurship skills and their interest in pursuing entrepreneurship as a career path — so every cookie purchase is an investment in the world-changing business leaders of tomorrow. What’s more, each and every purchase stays local to power amazing experiences and leadership opportunities for girls in communities across the United States.

GSUSA’s refreshed cookie packaging (with the same great taste!) continues to emphasize what the cookie program is all about, and the updated images feature current Girl Scouts taking part in a diverse range of experiences available to members — from adventure-packed camping and canoeing, to exploring space science and designing robots, to taking action to improve their communities. Every purchase of Girl Scout Cookies makes experiences like these possible for girls in your local community.

The new Girl Scout Cookie is Lemon-Ups, a crispy lemon cookie baked with messages inspired by Girl Scout entrepreneurs. “I am a go-getter” and “I am an innovator” are among the eight phrases that bring the experience of Girl Scouting to life.

The new cookie joins the national 2020 lineup, which also includes favorites such as Thin Mints, Samoas, and Trefoils. Lemon-Ups are available in select council markets.

“We hope everyone is excited about this year’s new cookie but more importantly, we hope everyone is excited to support thousands of young girls across northern Nevada and northeastern California who are participating in a program that will help them hone the entrepreneurial skills that will help them be successful in many different academic and professional pursuits,” said GSSN Interim CEO Heidi Howe.

“Everyone loves Girl Scout Cookies — but the program is about so much more than cookies,” said GSUSA CEO Sylvia Acevedo. “Girls learn about entrepreneurship as they run their own cookie businesses. The important business and financial literacy skills girls learn through the program are proven to build their leadership skills and position them for success in the future. When you purchase cookies you are helping girls power their Girl Scout experience and you’re supporting female entrepreneurs.”

Girl Scout Cookies can only be purchased from a registered Girl Scout. To find Girl Scouts selling cookies near you, visit www.girlscoutcookies.org or use the official Girl Scout Cookie Finder app, free on iOS and Android devices.

We’re the Girl Scouts of the Sierra Nevada. We are 2,500 girls and 1,300 adult volunteers strong in northern Nevada and northeastern California, and we believe every girl can change the world. We are building girls of courage, confidence and character who make the world a better place by helping them discover their inner strength, passions, and talents. With incredible programs and great friends, there’s a chance for every girl to do something amazing. To volunteer, reconnect, donate or join, visit www.gssn.org.

For more information about supporting Girl Scouts through monetary/in-kind donations or sponsorship opportunities, contact Wendy Firestone, Chief Development Officer at 775-322-0642 ext.1232 or wfirestone@gssn.org or visit our website at gssn.org.